POSTER PRINTING AND MARKETING TIPS

Advanced technology and the internet have made poster printing easier than anyone could have ever imagined. The internet has spawned many poster printing UK companies that offer their services through online printing technology. And in order to make your poster pitch perfect and enough fancy to catch eyes, you still need to follow some important steps.

Here are some tips to help you to make posters that will be effective in marketing materials.

You need to choose a printer that offers both digital and offset printer so that you can have greater flexibility in how you want your prints done. Offset printers are known for their capableness in producing massive amounts of copies at a fast turn around. However, their effectiveness is limited to such and using offset printers in printing short run prints is very costly. This is where digital printing can help you, digital printing technology has mastered the art of short-run printing and printing on demand. Now you can have prints even if you want to print in small amounts. Through digital printing, your materials can be cost-effective even in the short run.

Decide if you want to place your poster outside or is it an indoor poster and design it accordingly.  Outdoor posters should be made with more durable materials like thicker paper stock and a stronger coating or finish. When making outdoor posters, you may consider using vinyl as your substrate along with archival inks and UV coating in order to maximize the protection of your materials. Vinyl is more durable. The use of UV finish, on the other hand, makes your prints resistant to water and color fading. Also, in using UV coating to finish your materials, you are effectively prolonging their life span and minimizing the harmful effects of weather on your prints.

Size also plays an important role while you will be ordering your poster design. Large format poster printing London need special considerations in terms of the inks used, the size of fonts and image resolution. When printing in large format, your images should have a high resolution in order to maintain the crisp and lively nature of your prints. Images of low resolutions will be fuzzy and blurry. Also, keep in mind that in printing, there are two kinds of the black - normal black and rich black. 

You use normal black when you are printing in a regular sized poster. However when cheap poster printing in large format, you need to use rich black in order to avoid having grey tones in your images. Make sure you don't miss any of the requirements as each and every step helps you to make the perfect poster.