What are the advantages and disadvantages of the business card?

Communication tool par excellence

A business card is a communication tool that allows a company to establish its identity and to make itself known to its future customers and collaborators. This small piece of cardboard generally contains information about the company and its field of activity and can also present a person and the position he/she holds within a company. In both cases, the card allows you to identify yourself and expand your professional network.

Its strong and weak points

Advantages

The business card printing near me is a quick, affordable and effective way to promote the activities of a company. Their mini size allows them to fit easily in the wallet so they can be distributed quickly when needed. Shared with the right people, the business card can help expand the professional network, attracting new customers and collaborators effortlessly.

 

As far as disadvantages are concerned, it is important to know that even if business cards are indispensable communication tools, they can also be a source of inconvenience. Indeed, it is possible that people who have received the card have given it to others who will then call for sponsorships or requests that have nothing to do with the company's sector of activity, which in the long run, can become annoying.

The interest of business cards in an increasingly digitalized world

 

In spite of the digital era, the business card printer remains an essential communication and networking tool for professionals. Visibility, contact, and brand image of the company are true all the interest of this economic and particularly impactful tool. In an increasingly digitalized world, how can the business card still make a difference and stand out?

 

The importance of face-to-face contact

As a communication tool used by entrepreneurs around the world for many decades, the business card remains

business card is still a physical medium used by millions of professionals to expand their network. Displaying a brand's logo, a company's name, business contact information, and other essential information of the entrepreneurial world, the business card is an indispensable medium for exchanging and getting known. Despite the advent of digital and dematerialized media, business cards are still very popular because of their personalization and their advantages in terms of contact and human relations. Unlike e-mail or phone calls, which are sometimes considered too impersonal, the business card engages its interlocutors to exchange their contact information and promotes a sense of contact. An economical and inexpensive way to approach people at any time and in any place, the cardboard medium has been adopted by sales representatives and salespeople for decades, as well as by many other professional sectors.

 

A customizable and inexpensive communication medium

With the main advantage of being able to be personalized according to its recipients and the nature of its activity, the business card represents the brand image of the company and guarantees the identity of its issuer. Many websites and Internet platforms offer customizable business cards in the desired format, like the start-up Flyeralarm. Particularly sensitive to a simple and quick contact, the recipients of business cards also appreciate knowing exactly who they are dealing with and for what purpose they are being canvassed. It is a particularly advantageous means of communication to remember the person you are contacting and to easily recall their contact information without having to start searching on a computer (if you take care to store them well!). 

Whether it's for events and networking, regular or occasional trade shows, promotional evenings or simply canvassing outside the company, the business card is a versatile, customizable and inexpensive tool. With a standard format and easy to reproduce, companies reduce their marketing and communication costs significantly.

 

 

Think of the latest generation cheapest business cards uk

Perfectly complementary, a virtual business card can nevertheless be adapted to stand out. New technologies are not incompatible with the traditional physical medium: many companies have integrated a business card 2.0 displaying a QR Code or compatible with digital tools. The virtual business card summarizes all the professional data of its owner and can be read on a computer as well as on any other mobile device. With the advantage of being able to display multimedia content, links redirecting to social networks or a mailing list, this virtual card remains a powerful tool combining technology with proven marketing and communication methods. Start-ups like Swapcard or Buzcard are trying to change habits despite a preference for paper. To be continued...